Episode Overview: We are re-releasing one of our most popular and impactful conversations! In this episode, Dr. Ashley Joves sits down with the legendary Dr. Rob Ritter for a masterclass in dental practice longevity, leadership, and the art of the high-end consult.

Dr. Ritter shares the hard-won wisdom from his 30+ years in practice, diving into the "benevolent dictatorship" model of leadership, the truth about dropping PPOs, and why valuing your time is the ultimate key to success. Whether you’re a startup owner or a seasoned veteran, Dr. Ritter’s "Apple Store of Dentistry" philosophy will challenge you to elevate every aspect of your practice.

In This Episode, We Discuss:

• The "Benevolent Dictatorship" [06:15]: Why clear leadership and boundaries are essential for a thriving team and practice culture.
• Dropping PPOs the Right Way [18:15]: How to transition out of network without losing your patient base (and why you should never send a "breakup" letter).
• The Art of the High-End Consult [26:45]: Dr. Ritter’s step-by-step process for presenting complex, $30k+ cases with confidence.
• Valuing Your Time [36:38]: Why charging for consultations is the ultimate filter for attracting your ideal patients.
• Artist vs. Entrepreneur [52:01]: Defining what success looks like for you—whether it’s mastering your craft or building a business empire.

Special Announcement: Ready to implement the exact systems Dr. Ritter and his partner, Dr. Chris Ramsey, use in their world-class practice? 👉 Sign Up HERE

Connect with Dr. Rob Ritter: @drrobritter

Connect with The Making Of...:

• Instagram: @themaking.of
• Website: www.themakingofpodcast.com
• Ashley: @ashleyjovesdds

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• Net 32 — The online marketplace to compare brands and prices so you never overpay. net32.com/themakingof
• Studio 8E8 — Dentistry’s story-driven growth agency for startups. s8e8.com/vsl

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