The Making Of

Episode

Listen & Share

Show Notes

How To Build A Team That Actually Fits Your Culture 

In this episode Ashley and Collin sit down for a quick but packed conversation on one of the most important and most overlooked parts of building a dental practice. Hiring. Ashley has spent eight years building the culture at Smile and Co. and she shares everything she has learned along the way. From personality tests to working interviews, from the questions she asks that nobody else does, to the exact words she uses when it is time to let someone go.

What You'll Hear In This Episode:

Define The Avatar Of Each Position Before you post a single job listing know exactly who you are looking for in that specific role. Not just skills. Energy, personality, and how they will show up for your patients every single day. Ashley shares why she has hired from Starbucks and restaurants and why it works.

Hire For Where You Want To Go Ashley learned this the hard way. She once passed on her office manager Judy because she was out of budget. She hired someone cheaper with almost no experience. That person lasted a week. Judy started the day after they opened. The lesson? Do not let salary deter you from hiring the right fit. They will be worth their weight in gold.

The Enneagram Test If you are not using personality assessments in your hiring process start now. Ashley's personal favorite is the Enneagram. It will tell you more about a person than any resume ever could. Get started here: enneagraminstitute.com

The First Two Positions Every Startup Doc Needs A dental assistant who knows the basics and a front office admin with experience. Ashley breaks down why for your very first hires experience matters more than you might think and why cross-trained employees are worth their weight in gold.

The Unconventional Interview Questions What is the last book you read? What is your favorite ice cream flavor? Ashley shares the questions she asks that nobody else does and why getting candidates disarmed and real tells her everything she needs to know.

Green Flags And Red Flags During A Working Interview Ashley watches everything. Curiosity. How they treat the space. Whether they pick something up off the floor without being asked. The small moments always tell the biggest story.

How To Compete With DSOs You cannot out-benefit a DSO so stop trying. Lead with culture. The right people will choose you because of how it feels to work with you, not because of the signing bonus.

How To Fire Fast And Clean Firing never gets easier but it does get cleaner. Ashley shares the exact words she uses, why you always need a witness, why you never give a laundry list of reasons, and why doing it fast is actually the kindest thing you can do for everyone involved.

Always Have An Ad Out For every position. At all times. The best people are not always looking but they are always findable. Ashley shares how she has found some of her best hires through social media, Facebook groups, restaurants, and her own patient base.

Resources Mentioned: Enneagram Test: enneagraminstitute.com

Connect with Ashley: Instagram: @ashleyjovesdds

Thank You to Our Partners

  • Net32: The dental marketplace that helps practice owners stop overpaying for supplies. Compare and save at net32.com/themakingof.
  • Studio 8E8 — Dentistry's story-driven growth agency for startups. s8e8.com/vsl
  • Kasper Opportunity Finder: Fill those empty chairs and reclaim lost revenue with one click. Get it free at meetkasper.com/register.

Support the show

Find Out More

Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

SUBSCRIBE to our NEWSLETTER HERE

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact us at - themakingofadental@gmail.com

Follow us on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Talk To Us

Get updates and the latest episodes delivered to your inbox!

Would you like to tell your story on our podcast?

Curious about our community?

Need to vent about your business start-up?

We got you; let’s chat.

Send Us a Message

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

@thedentalmarketer

@ashleyjovesdds

Join the Waitlist

Be the first to know when registration is open for the next retreat! You won't want to miss it!

Thank you! Your request has been received. We will call or email you to confirm your appointment date and time. To speak with someone right away, please call our office.

Oops! Something went wrong while submitting the form.