Moving the Goalpost: Ashley's Talk at the Dentist Money Summit
Ashley shares the talk she gave at Dentist Advisors' Dentist Money Summit. The team asked for a talk on having your business under control and not moving the goalpost. She gave the opposite one, and this is it. Recorded live, so you'll hear her reference slides you can't see.
What You'll Hear in This Episode:
How the Talk Almost Didn't Happen
Ryan Isaac invited Ashley to speak after they recorded a podcast together. She drafted an email telling the team to find another speaker, but Brian read it first and told her not to send it. Why she scrapped the talk she planned and gave a different one.
Becoming a Practice Owner
Ashley's path from associate and new mom to practice owner, including the year in LA when she wrote the Smile & Co. business plan during nap times, and the vacant 1970s building in Folsom she almost deleted from her inbox.
The Day She Got Fired and Went Live
The story behind the May 2017 Facebook Live announcing Smile & Co. Folsom: she was let go from her associateship the same day, sat in her car for 45 minutes, and went live anyway. The video passed 11,000 views.
Hitting the Number and Moving the Goalpost
Early practice chaos, a surprise pregnancy, a trademark dispute, and the milestone that kept moving after the first million. Ashley shares what therapy in 2020 helped her see about what she was really chasing, and why she built a second office when the first was already doing well.
Why Moving the Goalpost Isn't Always Bad
Ashley's case that moving the goalpost is a sign of growth, and that a goal doesn't have to be a revenue number. Hers last year was a three-minute interval on a treadmill.
What Do You Want?
The question she left the room with, plus a perspective-shifting story about her youngest son's hospital stay in 2021 and why she believes that if a problem can be solved with an action, you don't have a problem.
A Note from Ashley
In her new intro, Ashley reflects on how re-listening to this talk hit differently after Brian's cancer journey over the past year.
Learn More About Dentist Advisors
Thank you to the Dentist Advisors team for hosting the summit and letting us share this talk. If you're looking for help with financial planning or investing as a dentist, visit Dentist Advisors or listen to their podcast, The Dentist Money Show.
Thank You to Our Partners
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