This episode serves as the ultimate "Intro" to a brand-new chapter of The Making Of. We aren't just talking about a new office; we’re documenting the evolution of Dr. Rich Constantine as he embarks on his most intentional project yet: Evelina Smiles.

Rich pulls back the curtain on his entire career arc—a journey that has seen him go from a high-level Associate to launching his first successful Startup, navigating the complexities of Selling that practice, and now, returning to the arena to build a second startup from the ground up.

The Evolution of the Vision

This isn't a "how-to" on clinical dentistry; it’s a study of Life Lessons earned in the trenches. Rich discusses how his first practice taught him the mechanics of business, but his second practice is about the soul of the patient experience.

What to expect in this episode:

• The Full Circle Journey: A deep dive into the "Associate to Owner to Seller" pipeline and why Rich chose to do it all over again.
• The "Second Startup" Advantage: How having a "clean slate" allows you to apply years of trial and error to build something more aligned with your personal values.
• Wisdom Over Hype: Rich shares the hard truths about what he would do differently this time around—from staffing culture to financial boundaries.
• Building for Legacy: Why "Evelina Smiles" represents more than just a business; it’s the culmination of every win and loss from his first decade in ownership.

If you’ve ever wondered if the grass is greener on the other side of a sale, or if you’re an associate looking for the roadmap to a long-term legacy, this intro episode is your foundation for the rest of the series.

Connect with Ashley: Instagram: @ashleyjovesdds

Connect with Rich: Instagram @dr.c_smiles

Thank You to Our Partners

• Net 32: The dental marketplace that helps practice owners stop overpaying for supplies. Compare and save at net32.com/themakingof.
• Studio 8E8 — Dentistry’s story-driven growth agency for startups. s8e8.com/vsl
• Kasper Opportunity Finder: Fill those empty chairs and reclaim lost revenue with one click. Get it free at meetkasper.com/register.

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