The Making Of Evelina Smiles - SIX
Delays, Profit Sharing, and the Week Before Everything Changes
In this episode Ashley sits down with Dr. Rich Constantine for a look at what the final stretch before a soft opening actually feels like. Setbacks, systems, 300 patients on a priority list, and the first peek at how Rich thinks about rewarding his team.
What You'll Hear in This Episode:
The Weeks Leading Up to Opening
Supplies delayed by the Fourth of July holiday. Design Ergonomics trainer flew in but not everything was ready. Certificate of occupancy and zoning permit still pending over a landscaping detail. How Rich is keeping his head right when things do not go as planned. His mantra this week: pressure is a privilege.
Where the Building Stands
Software integrated. Imaging bridged with practice management. Phones hooked up. Wi-Fi working. TVs up. Chandeliers hung. Interior signage still coming. Half the waiting room furniture arrived. Scanner still in transit. Soft open pushed back.
Training and Systems
CareStack boot camps underway. Admin team working through UCR fees, third party financing conversations, patient portals, and building out Q and A for the AI phone system. Say this not that verbiage in place for both front desk and clinical team. Written playbooks and binders being built from scratch before the first patient walks in.
300 Patients on the Priority List
Rich casually drops one of the biggest wins of the episode. How the landing page, social media, QR code signage, and periodic email updates built a pipeline of 300 prospective patients before the doors even open. What he is doing first when the phones go live and why he is keeping ad spend light to start so he can see what is actually working.
Merch, Giveaways, and Branded Everything
The T-shirt rabbit hole. Why Rich wants to do premium branded gear or nothing at all. Printful, Real Thread, BYLT, and Cuts all come up. Ashley makes the case for buying great shirts and just getting them embroidered locally.
Profit Sharing vs Bonus Culture
Rich opens up about how he thinks about rewarding his team. Why he calls it profit sharing and not a bonus. Clear KPIs, collective rewards, and why nobody gets money that is not there. The difference between rewarding people blindly and building a team that understands the numbers. And why you do not own a business if you have to be there for it to run.
Connect with Ashley: Instagram: @ashleyjovesdds
Connect with Rich: Instagram @dr.c_smiles or richconstantinedds@gmail.com
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