The Making Of Smile and Co. #2 — Smile Design Studio | The Come To Jesus Moment, Insurance, and Financing

In this episode Ashley and Collin sit down inside Smile Design Studio, the very office they are talking about building, for a raw and honest conversation about the decisions that shaped both Smile and Co. locations. From the come to Jesus meeting that almost stopped the second location from happening, to getting out of network at the worst possible time, to the financial side of owning two buildings, this one is packed with real lessons from someone who has lived through all of it.

What You'll Hear In This Episode:

The Come To Jesus Meeting Before Ashley signed on the second location, Brian called a meeting with Ashley, Collin, and Judy to look at the numbers. The data was clear. The path forward was not. Ashley shares what was on the table and why she did it anyway.

Getting Out Of Network At The Worst Possible Time Opening a second location and dropping a major insurance plan at the same time was not the plan. It just happened that way. Ashley breaks down what went wrong, what she would do differently, and why she eventually got back in network.

In Network Versus Out Of Network Now running one of each Ashley shares the real difference between the two models, the vibe, the profitability, and what she wishes she had known before making the switch.

The Financial Side Of Owning The Building SBA loan, practice loan, 10% down, 30 year terms, and a 2.95% interest rate. Ashley walks through the financial structure of Smile Design Studio and why she shopped multiple banks before landing on Bank of America.

Build Your Advisory Team Early A great attorney and a great CPA are not optional. Ashley shares what she would do differently and why getting the right professionals in your corner from day one changes everything.

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