The Making Of

Episode

Listen & Share

Show Notes

In this raw "trifecta" episode, Ashley, Brian, and Collin sit down for a candid update on Brian’s battle with Stage 4 tongue cancer. Recorded just weeks before a life-altering surgery, the team discusses the physical toll of chemo, the overwhelming weight of "decision fatigue," and how the dental community has rallied to support them. This is an unfiltered look at resilience and the reality of navigating a healthcare system in crisis.

1. Life in the "Messy Middle"

  • Family Strength: Brian shares the emotional (and humorous) reality of home life, from their sons shaving their heads in solidarity to a breakthrough moment of faith and empathy with their middle son, Brady.
  • The "Messy Years": Brian reflects on a quote by Chris Dixon: "The messy years make the obvious years possible." He views this grueling season as the "mess" that will eventually become a message of hope.

2. Clinical & Dietary Pivots

  • Metabolic Support: Brian details his 72-hour fast leading into his third round of chemo to improve treatment tolerance and "starve" the metabolic pathways of the tumor.
  • The 180-Degree Shift: After seeing rapid growth on high protein, the couple pivoted to a 95% plant-based, whole-food diet inspired by Dr. Valter Longo. Ashley discusses the shift to juicing and "clean" plant proteins like lentils and tofu.
  • Favorable Momentum: Recent imaging shows that while the journey is far from over, the tumor growth has slowed, and the lymph node architecture is improving.

3. The Mental Burden: Decision Fatigue

  • The Surgical Plan: Brian explains the upcoming Hemi-Glossectomy (removing half the tongue) and reconstruction using a thigh graft.
  • The Weight of Choice: After researching alternative trials (like Chef Shirley’s non-surgical path in Chicago), Brian speaks candidly about "decision fatigue." When every choice feels like life or death, he has reached a point of mental exhaustion. He finds a strange peace in surgery because it shifts his role from "decision-maker" to "rehab worker."

4. Advocacy & A Broken System

  • Access Challenges: Despite being a physician, Brian reveals the "mind-boggling" difficulty of scheduling scans, with major institutions booked out for months.
  • The Power of the Tribe: Ashley discusses her "bulldog" approach to advocacy—leveraging her network to get a patient liaison at MD Anderson in Houston within 30 minutes of a single text.

This episode is made possible by:
Studio 8E8 — Dentistry’s story-driven growth agency for startups. Learn more at https://s8e8.com/vsl
Net 32 — The online marketplace to compare brands and prices so you never overpay. Check them out at net32.com/themakingof

Support the show

Find Out More

Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.

SUBSCRIBE to our NEWSLETTER HERE

Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.

Questions or comments? Feel free to contact us at - themakingofadental@gmail.com

Follow us on Instagram or Facebook and improve your dental practice every day!

Have you subscribed? Don't miss a single episode!

Talk To Us

Get updates and the latest episodes delivered to your inbox!

Would you like to tell your story on our podcast?

Curious about our community?

Need to vent about your business start-up?

We got you; let’s chat.

Send Us a Message

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

@thedentalmarketer

@ashleyjovesdds

Join the Waitlist

Be the first to know when registration is open for the next retreat! You won't want to miss it!

Thank you! Your request has been received. We will call or email you to confirm your appointment date and time. To speak with someone right away, please call our office.

Oops! Something went wrong while submitting the form.