November 16-20 2022
Napa, California

Amazing Startup Docs

Two days filled with great food, great wine, and great company

Wednesday, Nov 16th - Arrival + casual meet and greet on the rooftop
Thursday & Friday, Nov 17th-18th - The Retreat
Saturday, Nov 19th - Open day of relaxing + wine tasting experiences
Sunday, Nov 20th - Departure

Napa, CA | The Archer Hotel - 1230 1st St, Napa, CA 94559

WINE NOT?! Whether you’re celebrating all your successes or feeling tired and burned out, take these few days to rejuvenate and recharge. Bring along your spouse or significant other. Or take a vacation from everyone. Whatever you decide, do it for yourself. We’ll be here, wine glasses in hand when you arrive.

What To Expect

From Dr. Ashley Joves
Dearest Startup Docs,

The Making Of cordially invites you and your +1 to be a part of our FIRST EVER STARTUP RETREAT!!!

It’s hard to believe five years have passed since I started documenting “The Making of Smile and Co.” When I started this Facebook group, it was a handful of docs from around the country exchanging ideas and cheering each other on. Now we've evolved into almost 11,000 members worldwide. To celebrate we are pulling out all the stops.

We invite you to be a part of our celebration IN PERSON with other doctors.

This retreat will be unlike anything you have been a part of.

We invite you to be part of our tribe, to connect in person with other like-minded, high-achieving docs.

Let’s share stories, laugh, and commiserate over wine tastings, three-course meals, and rooftop rendezvous.

At one of my favorite places, during my favorite time of year: harvest at napa.

You deserve to be spoiled. And that’s exactly what we have planned for you.  Leave your office, leave your struggles behind and recharge. Is there any better way to connect with doctors who know exactly what you’re going through than four days in wine country?

At The Making Of, we think not.



$3500 / limited quantities


-Breakfast at Sky & Vine (a covered rooftop restaurant at the Archer Hotel) Mastermind/Meeting time in the morning

-Lunch at the Charlie Palmer Steakhouse inside the Archer

-Wine tasting at an upscale premium winery both days

-Transportation to and from wineries

-Dinner at the CIA @ Copia

-Dinner at the Archer Hotel’s Rooftop Chef’s Kitchen

-Year-long Mastermind (Click Here For Details)



-Wine tasting at an upscale premium winery both days Transportation to and from wineries

-Dinner at the CIA @ Copia

-Dinner at The Archer Hotel’s Rooftop Chef’s Kitchen


The Archer Hotel, a luxury property located in the heart of downtown Napa will be our home base for the Retreat. The vibes here are  “WINE COUNTRY CHIC. URBAN BOUTIQUE”. From their grand entrance to their rooftop spa, no detail goes unnoticed. The meeting space is spacious but intimate. The restaurants are posh and delicious.


Chef’s Show Kitchen

Private Dinner Party on the Rooftop

We have reserved this portion of the rooftop for a private dinner catered by the amazing Archer Hotel’s Chef’s Show Kitchen. There will be incredible food and drinks to enjoy. With breathtaking views and cozy firepits, this will be the perfect backdrop to wine, dine, and connect with others.

CIA at Copia Atrium Dinner

The CIA, Culinary Institute of America, has trained some of the world’s top chefs. We will be hosting a private dinner located in the Atrium of the CIA in Downtown Napa. The CIA is within walking distance of the hotel. We’ll spend time enjoying the finest foods paired with the finest wines.

Sky & Vine Rooftop Restaurant and Bar


Charlie Palmer Steakhouse


These two incredible restaurants are located inside the Archer Hotel. Breakfast will be served at the covered rooftop restaurant and lunch will be served downstairs at the steakhouse.

Premium Wine Tastings with Transportation

Curated Wine Tasting Experiences at a Different Winery Each Day

What would a trip to wine country be without seeing the vineyards?  At the retreat, the learning doesn’t stop when we leave the conference room. It continues in between sips, surrounded by rolling hills, panoramic views of grapevines, greenery, and beautiful sunsets.


Your registration will INCLUDE:

-Membership to a year-long MASTERMIND:

-Direct access to Dr. Ashley Joves and all the other doctors who attended

-Behind-the-scenes view of what Smile + Co. is doing (photography, new patient exams, methodology/systems/forms we’ve created, cosmetic dentistry, case acceptance, marketing, how we’re growing our second startup, dropping insurances, what’s working/what’s not, CE’s, life/work balance, social media, etc.)

-Access to the Private Facebook community

-Access to a Private WhatsApp group

-Invitations and first access to future events at a discounted rate

-Monthly Zoom meetings for accountability and check-ins, hot seats, guest lectures

Why This Mastermind?

I’ve been wanting to create a mastermind of talented, high-achieving docs for quite some time. We’ll exchange ideas openly and honestly without fear of judgment. I want to attract doctors who have skin in the game, know their worth, and invest in themselves and their teams to achieve greatness.  If this sounds like you, let’s continue learning and growing TOGETHER after the four incredible days in Napa. The Retreat will be our annual in-person event, always at an upscale location (Hawaii next year?!), where we continue to grow and push ourselves and each other. There is no change without accountability, no systems without implementation.  I want this mastermind to be our tribe within our startup tribe (which has gotten too big to really dive deep into the struggles and challenges we are facing). It would be our honor if you’d join us!


Tribe Throwback